The forthcomingFIFA World Cup in Qatar is predicted to generate about $4 billion revenue opportunity from tourist expenditure in the Middle East, a new research report said.

Hospitality, f&b, sports merchandise and fashion are the key sectors projected to garner the larger share of the spends by the football fans and tourists during the November-December world cup period.

“Though Qatar will corner the lion’s share – about 85 percent – of the projected revenue share from the world cup-related spends by tourists, the UAE, especially Dubai, will be the second most beneficiary of the revenue opportunity during the period,”