PAID
SEARCH
Google Search: The world’s most popular search engine with a 92% market share, it is imperative that a digital plan with a concrete Google search strategy is as a key fundamental pillar.
While PPC (Pay Per Click) through search ads is Google’s core ad service, it also includes additional services that are also incredibly effective such as Shopping, Video and Display.
REMARKETING RLSA, DISPLAY & CROSS-CHANNEL
Creating segmented audiences based on actions that matter most to the business will allow to businesses to retarget specific visitors who showed the highest intent to purchase or target previous customers through customised offerings and messages relevant to them.
INFLUENCER FUNNEL STRATEGY
Due its effectiveness, the influencer marketing sector is the fastest growing within the digital marketing industry. The powerful amplification of a brand message through a celebrity, influencer or simply loyal customer through content and authentic relationships on social media is leading to powerful results, sales and brand awareness.
GOOGLE
FUNNEL STRATEGY
Setting up success for Google Search involves laying solid foundations that can sustain rapid scale and growth while maintaining a strong ROI. Our Funnel Strategy allows us to utilise and isolate all the keyword match types to ensure relevant terms aren’t being neglected but rather discovering new terms while at the same time strategically positioning the ads based on the relevancy of the query.
SMART
BIDDING
We utilise smart bidding in all our client campaigns, the strategies and types of smart bids may differ, but our approach regarding implementation and execution based on an internal playbook is excellent in maintaining control during a period of rapid scale and expansion.
Smart bidding options:
- Target CPA (Cost Per Acquisition)
- Target ROAS (Return on Ad Spend as a
multiple)
- Maximise Conversions (As many conversions
as possible within a given budget) - Enhanced CPC (ECPC)
GOOGLE
SHOPPING
Traditionally, Google shopping proved to be one of most complex products under the Google Ad suites given the vast manual set-up and continuous optimisations to adjust bids on certain items.
While advanced feed optimisation and product group structure is still incredibly important, the new smart feature helps amplify and scale success at an unprecedented rate. Better yet, the smart shopping campaign feature is cross-platform across Google’s other products which means you can drive awareness and conversions within Youtube and Gmail all in real time.
DESIGN, ITERATION AND OPTIMISATION
While accurate and selective targeting is important for social media advertising, creative design is just as important. Given the volume of ads and the attention span of the modern-day mobile consumer, without an eye-popping ad that is unique, straight to the point and encapsulates the brand message in 1 go then the brand faces being another unmemorable ad that is swiped past!
A/B testing and rapid experimentation of creatives in our opinion is the most powerful way to achieve success for your social strategy and key to helping you isolate cues that really resonate with your target audience before rapidly scaling.
PAID
COMMERCE
Get noticed by millions of customers looking for products like yours! Target users based on keywords.
Amazon Sponsored Ads:
Keyword targeting to isolate relevant users and promote your products in the most discreet way possible!
Sponsored Brand Ads
Sponsored Brands are ads that feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio.
INTEGRATED APP INSTALL STRATEGY
An integrated app install strategy that utilises Google, Facebook and Snapchat properties is key to ensuring high penetration of your audience, driving installs at scale and optimising towards key post-install events that matter most for the brand.
FACEBOOK AND INSTAGRAM
Drive App Installs at scale across both Facebook and Instagram using audience targeting and heavy creative A/B testing and optimisation, we have expertise in building strategies helping apps across multiple verticals scale installs for the highest quality users focused around core metrics of LTV, ARPU, ROI and in app metrics that show key trends of high engagement.
SNAPCHAT
Snapchat works well for driving installs at scale as well as maintaining high LTV through segmented retargeting to users who’ve already installed the app. Furthermore advertisers can also track post-install events so that campaigns are best optimised according to the goals of the campaign.
APPLE SEARCH ADS
Take market share away from competitors as prospective customers are looking for apps very relevant to your own business. Apple’s search ads work extremely well due to the relevancy and timing of the audience targeting.