Fashion designers bling up Gulf women’s garment
Just a few years ago, Gulf Arab women usually only felt comfortable showing off their fashion sense at ladies-only parties or family gatherings. In public, at least in their home countries, the standard all-black abaya – a simple floor-length covering and accompanying head scarf – was the only culturally accepted option. But now, a new […]
The $12 Trillion spending opportunity
Consumer spending in different countries falls into distinct, concise and predictable patterns. Understanding these patterns is vital for tapping into the next decade of growth. $12 trillion spending opportunity from Think Ethnic
The rise of Affluent Chinese Consumers
According to the 10th annual Hurun report, there were 2.7 million millionaires in China and this number has continuously grown since. Shanghai, Beijing, Guangzhou and Shenzhen are China’s four richest cities, however they only account for 30% of all wealthy consumers. There is a rise in wealthy consumers in the smaller second-tier cities, which may […]
EMEA agency launch
Mediareach Star launched its EMEA agency backed up with an impressive list of clients base. Saad Saraf added that November 2010 sees the launch of one of the most talented and creative EMEA agencies that will contribute to promoting brands in one of the most promising growth regions.