Swarovski had launched the new initiative Jawaher’ to celebrate the elegance and glamour of Arabian women. Mediareach helped Swarovski to organize the launch event for the Jawaher fashion collection, which was a fusion of Swarovski crystals with Middle Eastern Attire.

We invited affluent Arab high society for the exclusive event “Fashion Meets Tradition” at Swarovski showroom in Regents Street for the show and dinner party in the style that Arab society enjoys most. All the showcased lavish collections were encrusted with Swarovski crystals. World-renowned designers from UAE have worked on the collection and arrived in London specifically for this show.

The tickets of the event were sold out well before the event. The whole Jawaher collection showcased during the night was sold out as well. We achieved amazing success with a glowing feedback from everyone who attended the event.