UAE’s e& acquires $400m stake in Careem
UAE’s Emirates Telecommunications Group Company (e&) has announced the acquisition of a majority stake worth $400 million in the Careem super-app, owned by Uber. e& will become a majority investor alongside Uber who will still remain the whole owner of Careem. The move accelerates Careem’s plans towards becoming an “everything app” in the region. Currently, […]
Qatar World Cup to generate $4 billion revenue
Hospitality, f&b, sports merchandise and fashion sectors are projected to garner the larger share of the spends by the football fans and tourists during the November-December world cup period The forthcomingFIFA World Cup in Qatar is predicted to generate about $4 billion revenue opportunity from tourist expenditure in the Middle East, a new research report […]
Abu Dhabi-based Anghami to list on Nasdaq after historic SPAC merger
Anghami will become the first home-grown Middle East tech company to list on the New York stock exchange after merging with Vistas Media Acquisition Company in a deal that values the music-streaming service at $220 million. Anghami, which translates in Arabic to ‘my tunes’, announced on Wednesday that the deal had been struck with Vistas, […]
Digital Disruption in The Middle East
The Middle East is on the verge of a massive digital disruption. In the past decade, the cross-border data flow, connecting the Middle East to the rest of the world, has increased more than 150-fold. Several countries—including Bahrain, Qatar, and the UAE are leading the digital consumer charge, with high smartphone-adoption rates and social-media use. […]
Can we target Affluent in digital?
Affluent consumers controls 21% of UK wealth and the consumption of digital within the affluent consumers can be split into 2 or 3 sections, for a start UHNWI (earning £5-8 million a year) tend to rely on relationships and direct approach than merely shop online, they like to personally shop and touch/feel the dress/suit/watch before […]