Mediareach Star was hired by Basra Governorate to develop a creative campaign to educate the local population in Basra (Iraq second largest city and home to 85% of its oil) to dispose of trash in the right way and using refuse bags and containers supplied by the local authority.

We devised a TV advert that we filmed in Basra that highlighted the impact of trash on the health of population and their children as well as a deterrant to international investment.

The advert was ran on local Basra TV channel as well as a national TV stations that has strong viewing figures in Basra.

The campaign ran for a period of 10 weeks and was extremely successful in changing attitudes of residents in Basra