UAE’s e& acquires $400m stake in Careem
UAE’s Emirates Telecommunications Group Company (e&) has announced the acquisition of a majority stake worth $400 million in the Careem super-app, owned by Uber. e& will become a majority investor alongside Uber who will still remain the whole owner of Careem. The move accelerates Careem’s plans towards becoming an “everything app” in the region. Currently, […]
Why the need for EMEA-MENA agency?
The need for tailored messages Culture decoding ≠ Language translation Among the 1st generation and new arrivals, native language is strong, especially among ethnic women. Dependence on their own media is significant. Most of the people from the multicultural origins are religiously sensitive and culturally conscious. Therefore, they react/ respond differently to generic communication messages. […]