Digital Disruption in The Middle East
The Middle East is on the verge of a massive digital disruption. In the past decade, the cross-border data flow, connecting the Middle East to the rest of the world, has increased more than 150-fold. Several countries—including Bahrain, Qatar, and the UAE are leading the digital consumer charge, with high smartphone-adoption rates and social-media use. […]
The Changing Landscape of the Luxury Goods Industry
How do we define luxury? By price? A particular set of attributes? Or by distribution and exclusivity? Though its characterisation may be ambiguous, one thing is for certain; luxury has made its way into the hands of the masses. This is partly due to corporations taking ownership of luxury brands and lowering price points of […]
Buying triggers for the Arab consumers
Every consumer group has a number of triggers influencing their purchasing patterns and we are highlighting triggers affecting Arab shoppers. Arabs consumers are brand conscious. Brands carry with them status in the Middle East. Arabs assign status to brands in everything from cars to clothes to smart phones. “Eat what pleases you but wear what […]
Want to be a millionaire? Work in finance
There are 736,000 high net worth individuals (HNWIs) in Britain – millionaires to you and me – but how do you join them? The most common answer seems to be “become a banker”. Researchers from WealthInsight found that these HNWIs held more than £1,845 billion in cash and assets in 2012, a quarter of the […]
Mediareach Launches UK first multicultural photo competition
Mediareach announces a photo competition on Facebook devoted to the celebration of Multiculturalism in the UK. Photos must demonstrate cultural diversity through the people, symbols, food, art, etc. We leave it open to your creativity! The best five photos with most likes will receive recognition by Mediareach, with the winner receiving a round trip to […]