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The rise of Affluent Chinese Consumers

According to the 10th annual Hurun report, there were 2.7 million millionaires in China and this number has continuously grown since. Shanghai, Beijing, Guangzhou and Shenzhen are China’s four richest cities, however they only account for 30% of all wealthy consumers. There is a rise in wealthy consumers in the smaller second-tier cities, which may […]

Can we target Affluent in digital?

Affluent consumers controls 21% of UK wealth and the consumption of digital within the affluent consumers can be split into 2 or 3 sections, for a start UHNWI (earning £5-8 million a year) tend to rely on relationships and direct approach than merely shop online, they like to personally shop and touch/feel the dress/suit/watch before […]